Jordan-founded education technology company Abwaab has acquired Egyptian startup Eduact, adding a teacher-facing software business to its existing digital learning operations. Eduact provides a software-as-a-service and blended-learning platform designed for teachers and education centers in Egypt.
Eduact’s technology allows independent teachers and smaller learning centers to manage recorded lessons, student assessments, grading, payments and workflows that connect classroom teaching with online education. Its public platform also offers students access to online lectures, educational content and progress-tracking features. The acquisition therefore gives Abwaab more than an additional content library: it brings operational software used by educators who run their own classes and tutoring businesses.
Abwaab Broadens Its Education Model
Abwaab operates across six Middle East and North Africa markets. Its existing platform combines teacher-led digital instruction with assessment technology and university admissions support. Eduact adds a different layer to that model by supplying the administrative and commercial tools educators use behind the scenes, including payment management and the coordination of online and in-person activities.
The transaction reflects a practical feature of education across the region. Digital platforms may give students access to lessons at home, but teachers and local learning centers remain central to how many families obtain supplementary education. Instead of trying to move every part of that relationship onto a single consumer application, Abwaab is bringing software used by those educators into its wider business.
Hamdi Tabbaa, Abwaab’s co-founder and CEO, said, "We've always believed that transforming education in the Arab world isn't about one company doing everything, it's about finding the best teams solving real problems on the ground, and building with them. Eduact has spent years earning the trust of teachers and learning centers across Egypt, building tools that genuinely make their lives easier. Rather than compete with that, we wanted to build on it."
Eduact co-founder and CEO Adham Hamed said the company aims to make digital education tools more accessible beyond major cities.
“There are incredible teachers doing great work in towns and villages that most EdTech platforms never reach,” Hamed said. “Our job is to give them the same tools and reach that top teachers in major cities already have, so a great teacher’s impact isn’t limited by geography.”
Egypt Becomes a Larger Part of the Strategy
The acquisition also strengthens Abwaab’s presence in Egypt, the home market of Eduact and one of the Arab world’s largest education systems. Eduact was founded in 2020 by Adham Hamed and Ali Hisham. The company has focused on giving independent educators and smaller centers a single system for distributing content, collecting payments and monitoring student work.
Eduact is Abwaab’s second announced acquisition of 2026. In January, the company acquired Egypt-based university admissions specialist Apex Education, a deal announced by Tabbaa as part of an expansion into international-curriculum tutoring, test preparation and university application support. The two transactions broaden Abwaab’s operations at different stages of a student’s education, from school instruction and assessment to admissions guidance.
The two acquisitions also give Abwaab distinct routes into Egypt’s education market. Apex brought admissions expertise and advisory services, while Eduact contributes infrastructure designed for teachers and learning centers. Integration will determine whether those capabilities operate as a connected system or remain separate services under the same corporate umbrella.
Integration Will Shape the Outcome
Bringing Eduact into Abwaab creates potential commercial links between students, educators and education centers. Teachers using Eduact could gain access to a broader set of digital assessment or learning tools, while Abwaab may be able to reach students through established local educators.
Execution may also require Abwaab to balance two different types of customer. A student-facing learning platform is built around content, accessibility and individual engagement, while software for teachers and centers must handle routine administrative work reliably. Payments, grading and course management are less visible than video lessons, but disruption to those functions can have a direct effect on an educator’s daily operations.
Abwaab said the companies intend to combine Eduact’s relationships in Egypt with its own technology and regional distribution. The acquisition places teachers and learning centers more firmly within Abwaab’s expansion strategy.
